SidebyStride

Client

Design Lab

Timeline

6 Weeks

Services

UX/UI, Brand Design

INDUSTRY

Lifestyle/

Health

User Research · Wireframing · Brand Design · Interaction Design · Usability Testing

User Research · Wireframing · Brand Design · Interaction Design · Usability Testing

User Research · Wireframing · Brand Design · Interaction Design · Usability Testing

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Driving community through design

Challenge

People often find it challenging to connect with others who share their passion for fitness activities and struggle with maintaining consistency due to a lack of motivation and time.

Goal

Foster a sense of community within an app to encourage people to meet in real life.

Solution

Connects runner through community, discovery and in-app messaging for access to diverse communities through visuals, reviews, ratings, profiles and filters for customization.

Research

Research & Analysis:

Conducted user interviews and competitive research to uncover that users value like-minded communities and ability to customize based on fitness levels.

“Meeting new people in the city is challenging, especially with remote work; joining local fitness groups would definitely help!”

“I’m excited to start running, but it would be so much better if I had others to share the experience with. I just need a little guidance and a community to keep me motivated.”

DEfine

Information Architecture:

Based on research, prioritized key insights around community, fitness, and connection, emphasizing features that foster relationships and a sense of community.

Design

Wireframing & Prototyping:

Developed sitemaps, user flows and lo-fi wireframes to test and build upon with iterations.

Branding/Visual Design:

Through research and prototyping, developed the brand design—including logo creation, color palette, and typography—guided by key brand concepts (Moving Together, Fitness as a Social Journey, and Community in Motion) to emphasize connection, wellness, and shared experiences.

Usability Testing:

Conducted moderated usability testing with 5 participants to validate the brand design and user flow, revising through my mid and hi-fi designs with feedback.

Hi Fidelity Designs:

Developed the hi-fi designs with rapid testing.

SOLUTION

Target Audience Pivot: Limited to interviewing only women, I pivoted SidebyStride to focus on their priorities: community, safety, and connection.

Community Based Interactions: Connecting users with like-minded individuals, emphasizing shared experiences, mutual support, and building meaningful connections through fitness activities.

Gamification: Enhance engagement through challenges, time-based goals, leaderboards, and the ability to see friends participating in classes. Promoting friendly competition, accountability, and a sense of shared accomplishment

Reflection

The final outcome of the SidebyStride app was a user-friendly and engaging digital platform that successfully fostered community, safety, and connection among users.

Participants could easily find fitness partners, join challenges, track their progress, and see friends' activity, all within an intuitive and seamless interface.

Usability testing revealed a 100% task completion rate with minimal errors, achieving the goal of creating a user-friendly, engaging mobile app designed to build community through fitness.

Let's Work Together ·

Let's Work Together!

Get in Touch

Let's Work Together ·

Let's Work Together!

Get in Touch

Let's Work Together ·

Let's Work Together!

Get in Touch

SidebyStride | Case Study

SidebyStride | Case Study

SidebyStride | Case Study

SidebyStride

SidebyStride

SidebyStride

Driving community through design

Driving community through design

Driving community through design

Challenge

Challenge

Goal

Goal

Solution

Solution

Research & Analysis:

Information Architecture:

Wireframing & Prototyping:

Branding/Visual Design:

Usability Testing:

Hi Fidelity Designs:

Let's Work Together!

Let's Work Together!

Let's Work Together!